Harpers’ columnist Guy Woodward is embarking on a new venture, introducing his creative agency aimed at crafting compelling content for wine and spirit brands.
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‘Frenzied activity’ characterised the fine wine market during the second half of 2021 and most of 2022 in particular for Champagne and Burgundy, when prices increased by 69% and 58% respectively according to Bordeaux Index. However, things were much more subdued in 2023, with the platform also predicting some return of optimism in 2024.
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The global fine wine and spirits merchant, Bordeaux Index, generated £80m in revenue in the first half of 2022 – an increase of 37%.
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Gen Z investors are turning to fine wine to boost their finances in the wake of the pandemic.
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Leading fine wine and spirits merchant Bordeaux Index posted a record sales value of $174m (£128m)in 2021, with turnover rising by almost 50% year on year.
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A recent survey commissioned by fine wine merchant Bordeaux Index suggests that the pandemic has led to a surge of interest in fine wine buying – either for immediate consumption or longer term investment.
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Bordeaux Index has reported record volume trading volumes for Q4 2020, with Bordeaux and Burgundy to the fore, in what the fine wine trading platform described as “step change gains” compared with Q4 2019.
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Fine wine and spirits merchant Bordeaux Index has recorded over $125m in total sales in 2020.
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